Hi!
Boom.
It’s 2025.
I’m sure you are full of new year resolutions and plans.
Here’s some of ours.
1: We will continue to grow our wonderful team.
Our Customer Services team grows by one next week (a warm welcome Ben!). We will begin to look for a marketing assistant soon.
2: We will launch new Baltics.
Our popular mid layers get a refresh.
3: We will launch new Singletrack Jacket.
To compliment our new colour Baltics.
4: We will begin to update our entire clothing range with our new armour.
Lighter, more breathable, super flexible.
5: We will launch our new hot weather adventure riding gear.
Built for hot weather road and trail riding and features new armour. Expect to hear more about this gear very soon.
6: We will launch our new Trans Morocco Trail Adventure Film.
The AS gang spent a week in the Moroccan desert. It’s a good one.
7: We will launch new gear that keeps your feet dry.
Can’t wait to tell you more about this one.
8: We will maybe launch new gear that keeps your hands warm.
We are working on it. It might happen this year.
9: We will try to launch the new Aqua Pac Pant.
The long awaited waterproof over-pant. We are just trying to get the price point right. We are getting close.
10: We will continue our new luggage development.
Prototyping and testing to continue, lets see if we can get this over the line this year. Expect to hear more about this soon.
11: We will launch new hard parts.
Our latest new bike has just arrived, and we have several lined up to borrow for hard parts development and testing. First new bike prototypes have already landed.
12: We will be at ABR and Lightweight ADV Festivals.
Booked and ready to go. Looking forward to seeing you in person.
13: We will dream big.
We've got bold ideas for new gear and adventure riding projects. Some achievable this year, some may take longer. Exciting times.
So, we are hitting the ground running this year, with our first new gear almost ready to ship from our EU factory.
Our goals are ambitious.
Some of them we will hit.
Some we might miss.
But the important thing is, they will keep us moving forward.
I’m looking forward to continuing the Adventure Spec story with you.
Thanks for joining us for the ride.
😎
Greg Villalobos.
This story was first published in our email Newsletter. Subscribe now for the most ADV email you will get all week!